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All work

Work 01 · Clinics & aesthetics

Shic Facial Co

Meta campaigns, WhatsApp entry and a lead register that reports back to Meta

We run Meta Ads for Shic Facial Co with a click-to-WhatsApp entry, keep every enquiry in a Google Sheet lead register, and send lead statuses back to Meta through the Conversions API from that sheet.

What we ran
Meta Ads · Click-to-WhatsApp · CAPI via Google Sheet

Client work · Figures appear only when verified with the client

The clinic

A clinical-facial studio in Mumbai.

Sector
Aesthetic clinic · clinical facials · Mumbai
What we ran
Meta Ads, Click-to-WhatsApp, CAPI via Google Sheet

Channels and toolsMetaInstagramWhatsAppGoogle Sheets

AcquireWho the ads attract

Meta Ads, with WhatsApp as the way in.

We run Meta Ads for Shic Facial Co. The ads open a WhatsApp chat instead of a form, so an interested person can start a conversation straight from the ad.

Shic Facial Co · Meta Ads with a click-to-WhatsApp entry

Illustrative · Lumen Skin Studio, a fictional clinicHow a clinic campaign can carry different angles. Not Shic Facial Co's creative.
  1. Lumen Skin StudioSponsored

    Assessment before any treatment

    Not sure which treatment you need? Start with a skin consultation

    Lumen Skin Studio
    Feed ad · consultation-first angleLumen Skin StudioSend WhatsApp message

    Consultation-first angle

  2. Lumen Skin StudioSponsored

    Clinic-led skin care

    What our dermatologist checks before recommending a facial

    Lumen Skin Studio
    Feed ad · expertise angleLumen Skin StudioLearn more

    Expertise angle

OperateEvery enquiry handled

Every enquiry lands in one register.

Each WhatsApp enquiry is kept in a Google Sheet that serves as the lead register, with a status for every lead.

  1. Meta adThe campaign runs on Meta.
  2. Click-to-WhatsAppThe ad opens a WhatsApp chat.
  3. Google Sheet lead registerThe enquiry is recorded with its lead status.
What we set up for Shic Facial Co
Illustrative · fictional clinicAn example WhatsApp conversation for Lumen Skin Studio, a fictional clinic. Not a Shic Facial Co conversation.
Lumen Skin Studio (fictional)Business accountWhatsApp
  1. Hi, I saw your ad about the first consultation. Is acne scarring something you look at?
  2. Thanks for writing in. Yes, scar care starts with a consultation. When would suit you?
    • This week
    • Next week
    • Just exploring
  3. This week
  4. Good morning! We can see you Thursday at 5:00 pm. Shall we confirm?

Illustrative · fictional clinic

MeasureWhat the enquiries became

Lead statuses, sent back to Meta.

From the Google Sheet, lead statuses go back to Meta through the Conversions API, so the platform receives more than the click.

The loop as set up for Shic Facial Co

What this kind of work relies on

  1. An easy way in

    Click-to-WhatsApp lets someone start a conversation from the ad without filling in a form first.

  2. One register

    Keeping every enquiry and its status in one place is what makes it possible to send anything back to the platform.

  3. A signal beyond the click

    Lead statuses give the platform more to work with than a click or a form fill, where the platform supports it.

Your next campaign, measured to the customer.

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