Performance marketing for clinics Clinic ads, measured in consultations.
We run your clinic's Meta and Google ads and make the creative behind them, then track which enquiries book, show up and start treatment. In between, WhatsApp follow-up and a clean hand-off to your front desk keep good enquiries from going cold.
Built forDermatologyAesthetic & cosmeticHair transplantDentalIVFEye
Acne scars? What your first skin consultation covers
Skin consultations · near you
Send WhatsApp messageTomorrow's consultations
Lumen Skin Studio (fictional) · front desk
- 11:30Dev A.Acne scarsConfirmed
- 14:00Ananya R.HydraFacialMoved
- 15:30Isha K.Bridal packageReminder sent
- 17:00Priya S.PigmentationBooked 21:44
Booked on WhatsApp after hours, two minutes after the enquiry
Enquiries can slip in the ads, and at the front desk.Enquiries can slip in the ads, and at the front desk.
None of this is anyone's fault. Some of it starts in the ads: who they speak to and what they offer. The rest is what a busy clinic day looks like when follow-up depends on who has a free moment.
- 08:40
In the adsThe same three ad images, for the third month.
When the same people keep seeing the same creative, responses can tire and enquiries can thin out.
- 09:10
Overnight enquiries, waiting on three phones.
Messages that arrived after closing can sit until someone opens the right inbox.
- 10:05
In the adsYesterday's discount ad filled the inbox.
A price-led offer can attract people comparing prices, not people ready to book a consultation.
- 11:30
A walk-in at the counter, the phone ringing.
New enquiries can wait while the front desk looks after the people in front of them.
- 13:15
“What's the price?” and nothing else.
Price-only messages are hard to judge, so they are either chased at length or left unanswered.
- 17:00
An empty chair at a booked consultation.
When a no-show is not followed up, that patient may never rebook.
- 21:42
A new enquiry from tonight's ad.
After-hours enquiries may get their first reply the next morning.
- Month end
In the adsThe ads report plenty of “leads”.
In our experience, campaigns set up for cheap form fills can bring enquiries that never become patients.
No figures here on purpose. How much slips varies by clinic; the audit looks at yours.
The clinic journey
From the ad to the treatment chair, and back to the next ad.
What the ad says shapes who enquires. Your front desk and WhatsApp decide what happens next. The treatment record shows which ads were worth it. We run all three, so each one improves the others.
Acquire Who the ads attract
01The ad and the enquiry
One treatment, one concern and a consultation offer for people near the clinic, researched and tested. WhatsApp replies straight away where configured.
Who is involved: PerformanceCreativeWhatsApp
Operate Every enquiry handled
Qualified against your agreed criteria
- Treatment interest
- Preferred branch
- Timing
Not a fit: a polite close, recorded
02Consultation booked
WhatsApp offers real slots where configured. The booking reaches the front desk with its source attached.
Who is involved: WhatsAppFront desk
03Show-up
Reminders go out before the visit. A missed consultation gets a recovery message and a call-back task.
Who is involved: WhatsAppCalling team
Measure What the enquiries became
04Treatment
The front desk records what happened: attended, treatment started, or not yet.
Who is involved: Front deskLead register
05Revenue
Where reliable data can be connected, treatment revenue is reported against the ad that started it.
Who is involved: PerformanceEngineering
What the enquiries became shapes the next creative and budget and, where supported, goes back to Meta (through the Conversions API) so optimisation can learn from it.
Illustrative clinic journey. Which steps are automated, and how, is agreed with each clinic.
What we run and build, from the ad to the outcome
One team runs your campaigns and creative, and the follow-up and measurement after the click, so nothing falls between an agency and your front desk.
Signal Acquire
The ads and the creative
- Treatment-level Meta and Google campaigns, one programme for each treatment you want to grow, with budgets moved toward what produces consultations.
- Creative research: what competing clinics say, what patients ask, and the hooks, angles and consultation offers worth testing.
- Reels, statics and carousels produced and tested, compliance-aware: built with Meta policy and applicable advertising and medical-advertising requirements in mind.
Careful creative is still not a guarantee of account safety, and we say so upfront.
Signal Operate
When it arrives
- Lead forms and landing pages that ask your qualifying questions.
- An instant WhatsApp acknowledgement, including evenings and weekends.
- Qualifying questions, judged against the criteria you agree with us.
- Routing to your front desk or calling team, with the source attached.
Signal Operate
Before the consultation
- Appointment booking on WhatsApp, where configured.
- Reminders before each consultation, and simple rescheduling.
- A no-show recovery message and a call-back task for your team.
- A polite close for enquiries that are not a fit, recorded rather than ignored.
Signal Measure
What the enquiries became
- One lead register with clear statuses: qualified, booked, attended, treatment started.
- Regular reporting in consultations, treatments and revenue where they are shared and can be connected, beside platform metrics.
- What was learned sets the next creative brief and budget, and qualified and converted statuses go back to Meta where supported.
Clinic client work
Shic Facial Co
Meta campaigns, WhatsApp entry and a lead register that reports back to Meta
We run Meta Ads for Shic Facial Co with a click-to-WhatsApp entry, keep every enquiry in a Google Sheet lead register, and send lead statuses back to Meta through the Conversions API from that sheet.
Aesthetic clinic · clinical facials · Mumbai
- What we run
- Meta Ads
- Click-to-WhatsApp
- CAPI via Google Sheet
The loop the work runs on
- AcquireMeta Ads campaigns
- AcquireClick-to-WhatsApp entry from the ads
- OperateA Google Sheet as the lead register
- MeasureLead statuses sent back to Meta through the Conversions API, from the sheet
The statuses in the sheet go back to Meta so that, where supported, its optimisation can learn from what the enquiries became, not only from the click.
Named with the client's permission. Figures, quotes and conversations are published only when the client has verified and approved them.
Read the Shic Facial Co case studyClinic and aesthetics work
Client relationships we can name. They show where we have worked, not results we are claiming.
- Shic Facial CoAesthetic clinic (clinical facial), Mumbai · Meta Ads; CAPI via Google Sheet; click-to-WhatsApp
Mint SalonSalon / beauty (aesthetics-adjacent) · Lead gen, click-to-WhatsApp, CAPI, WhatsApp automation
Who runs the work
Strategy is led closely. Delivery is specialist-led.
- Performance Plan and run Meta and Google campaigns: structure, budgets, testing and optimisation.
- Creative & Design Research competitors and angles, write hooks and offers, produce ads and landing visuals, and iterate what the tests show.
- Engineering & Automation Build and maintain tracking, landing pages, WhatsApp flows, integrations and the records that connect them.
LeadershipHarsh Bhatt Founder / CEOAnirudh CTO
Is this a fit for your clinic?
₹50,000Minimum monthly ad spend
This is your advertising budget, separate from AdverGrow's fee.
Usually a good fit
- The clinic owner or a decision-maker is part of the conversation.
- Ads are running, or ready to, and you want to know which ones produce patients.
- Each new patient matters to the clinic's month.
- Realistic expectations about testing and time.
Probably not a fit yet
- Spending below the minimum on ads.
- Looking for a guarantee of results.
- Choosing purely on price.
At lower spend levels, the economics may not support this way of working, so we would rather be clear about fit upfront.
Straight answers
- Will you understand a clinic?
- The ads are written around treatments and consultations, and the follow-up around your front desk, not a generic lead funnel. The audit starts with how your clinic actually runs.
- Another agency let us down.
- You see what happens, regularly: the enquiries, their statuses and the actions taken. We are clear about what we control and what stays with your team.
- Can you promise results?
- No. We commit to the process, the optimisation and full visibility. Outcomes also depend on your offer, your pricing and your team.
Find where your clinic's enquiries can slip.Find where your clinic's enquiries can slip.
A free review of who your ads attract, how each enquiry is answered and followed up, and whether you can see which ones became patients, with facts and estimates kept apart.