We run your intake campaigns on Meta and Google and make the creative behind them, timed to your admission cycle. When the rush arrives, even after hours, enquiries are answered, checked for eligibility and routed to a counsellor, and we measure which ones became admissions.
See the admission yearOutcome: Eligible · counsellor call same day
Sample · fictional institute
Sample ad, conversation and counsellor list for a fictional institute (Northfield Academy). Illustrative only.
The admission year
Admission cycles concentrate demand. Creative, offers and follow-up planned during the rush are still being set up while your enquiries arrive. We research and test ahead of the intake, run the media and follow-up through the peak, and measure admissions afterwards to plan the next one.
Campaigns live
Creative research, angles and offers (a demo class, a scholarship test) are developed and tested, and campaign timing is set to your intake dates. Eligibility forms, WhatsApp replies and counsellor routing are ready before the rush.
Media carries the peak, with budget moved toward the ads producing eligible applicants. Enquiries are answered promptly, including after hours where configured, eligible applicants reach a counsellor the same day, and demo classes and tests get reminders.
Admissions are measured against the campaigns and creative that produced them, and that sets the next intake's creative and budget. Applicants who attended but did not enrol are followed up; the undecided move to the next batch list.
A lighter, steady rhythm: always-on campaigns, new creative tested for the next intake, the nurture list, and follow-up that is already warm when the season turns.
Your counsellors keep office hours. Enquiries do not.
Sample shift, for illustration.
Where it can slipAds that speak to everyone can fill the inbox with students who cannot join this intake.
What we doAngles and offers built for the batch you are filling, tested, and timed to your intake dates.
Where it can slipCan be lost when nobody replies until morning, or the reply has no batch details.
What we doCaptured the moment it arrives and answered with fees, batch dates and eligibility, where configured.
Where it can slipCounsellor hours can go to students who cannot join this intake.
What we doEligibility checked against your agreed rules first; eligible applicants reach a counsellor the same day.
Where it can slipApplicants can go quiet between the call and the form.
What we doWhatsApp reminders for demo classes, scholarship tests and document deadlines.
Where it can slipSeat and batch decisions can sit in one person's notebook.
What we doEach applicant's status kept in one place: eligible, counselled, applied, admitted.
Where it can slipReports that stop at leads cannot show which campaign produced admissions.
What we doReporting toward admissions and fee revenue where reliable data can be connected, which sets the next intake's creative and budget.
Automation supports capture, qualification according to your agreed rules, answers to common questions and counselling booking where configured. The conversation that decides an admission stays with your counsellors.
Enquiries
Agreed rules
Coaching client work
Vision IAS Ahmedabad
Meta lead generation and performance marketing for Vision IAS Ahmedabad, over about three months in 2024.
Named with the client's permission. Figures, quotes and student details are published only when the client has verified and approved them.
Read the Vision IAS Ahmedabad case studyThen the audit is a second opinion. It looks at both sides: whether your creative and offers attract students who can join this intake, and whether you can see which enquiries became admissions. Creative research and measurement are usually where an outside team adds most, whoever runs the rest.
Because the season is decided before it starts. The system is built and tested ahead of the intake, carries the peak, and keeps follow-up and the next intake's list moving in between, so no season starts from zero.
No, and no honest agency can. We commit to the agreed process, prompt follow-up where configured, regular optimisation and clear visibility. Admissions also depend on your courses, fees, faculty and counsellors.
Admissions are not a checkout. They run on eligibility, batches, counselling and deadlines, and that is what the system is built around. The audit is a fair place to judge whether we understand yours.
Minimum ad spend
₹40,000a month
Your advertising budget on Meta and Google, not our fee.
A free review of who your intake ads attract, how admission enquiries are answered and qualified, and whether you can see which ones became admissions, using the information available to us.
Book a Free Growth AuditPrefer to talk first?Message us on WhatsApp (opens WhatsApp)
