Work 03 · Hospitality
Madhubhan Resort & Spa
A long-running engagement in lead generation and performance marketing
Lead generation and performance marketing for Madhubhan Resort & Spa, in a long-running engagement.
- What we ran
- Lead generation · Performance marketing
Client work · Figures appear only when verified with the client
The resort
A resort and spa.
- Sector
- Resort & spa · hospitality
- What we run
- Lead generation, Performance marketing
- Engagement
- A long-running engagement
Channels and toolsMetaInstagram
AcquireWho the ads attract
Lead generation paced over time, not in one spike.
In general, lead generation works best as a steady programme with timed pushes and regular reviews. The diagram shows that general pattern, not this engagement's plan.
- Lead generationAlways onAlways on: Period 1, Period 2, Period 3, Period 4 and on
- Timed campaignsTimed pushTimed push: Period 1, Period 3, Period 4 and on
Always onTimed pushReview
How this kind of work runs
Performance marketing is the core of the work. In general, we connect three parts.
In general
- Acquire
- Campaigns and creative that bring in the right enquiries.
- Operate
- Capture and follow-up, so each enquiry is handled, where that is in scope.
- Measure
- What the enquiries became, recorded and fed back to the platforms where supported.
How we work in general. It is not a description of this engagement's setup.
See how it worksWhat this kind of work relies on
Steady over sudden
A steady flow of enquiries is easier to plan around, and easier to measure, than an occasional spike.
Regular review
Campaigns are reviewed and adjusted regularly, so budget follows what is working.
Outcomes, where shared
What the enquiries became can be tracked when the business shares those outcomes.
Your next campaign, measured to the customer.
Start with a free growth audit: your campaigns and creative, how enquiries are handled, and what is measured.
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